Eight years on, The BD100 has become more than a list – it’s a community. What began as a way to shine a light on the unsung heroes of agency growth has grown into a movement, recognising the incredible individuals who make business development thrive across the UK. From London to Manchester, Edinburgh to Bournemouth, The BD100 celebrates business developers from all types of agency, united by one thing: the drive to connect, inspire, and make things happen.
The Rollercoaster of Business Development
Ask anyone who’s worked in agency new business and they’ll tell you: it can often feel like a rollercoaster ride. The highs of a big win, the setbacks that test your resolve, the relentless pace that demands both creativity and resilience. Business development has never been simple, but today it’s more dynamic than ever before – and one thing remains true: relationship building is critical. Clients aren’t just choosing agencies; they’re choosing people.
That’s why The BD100 isn’t just about celebrating results; it’s about recognising the individuals who embody creativity, tenacity, and empathy. They’re the ones who keep going when others might give up, who can find opportunity in an increasingly competitive market, and who understand that new business is the lifeblood of their agency.
A Community with Momentum
Over the past eight years, The BD100 has brought together people across our industry who understand the unique challenges of the role, and in doing so, has helped build a sense of community in what can often feel like a lonely job.
As co-founder of The BD100 Rich McHardy puts it:
“What makes The BD100 special is that it shines a light on people who are often behind the scenes, but who make such a visible impact on agency success. The energy and spirit of this community shows just how important it is to recognise and celebrate the people who drive growth.”
Fellow co-founder Jody Osman adds:
“The role of business development has never carried more responsibility. Today’s BD leaders aren’t just opening doors – they’re shaping strategy, building culture, and ensuring agencies remain competitive in an ever-changing market. The BD100 is about celebrating those people who are redefining what it means to lead new business and, in doing so, raising the bar for the entire industry.”
Be Part of The BD100 2026
This year’s BD100 campaign provides your chance to nominate and celebrate the individuals who are raising the bar for business development. Whether they’re mastering the art of human connection, finding creative ways to cut through a crowded market, or helping their agency scale new heights, we want to hear their stories.
The BD100 is about more than recognition – it’s about building a lasting community that champions resilience, celebrates innovation, and keeps pushing the industry forward.
Nominations are now open. Submit your entry before Friday 30th January 2026. Click here to make your nomination now.