Thursday 18th November 2021 | 9:00am – 5:30pm
Navigating The New Business Landscape
…Featuring The BD100 Awards 2021
Access to the Winning Together 2021 video library now available
After the disruption of the past 18 months, agency new business is booming again. We are seeing an increase in briefs, pitches and wins as clients look for different solutions and the landscape continues to change.
Taking place on 18th November, the theme for this year’s Winning Together virtual conference will explore how business developers and agencies can successfully navigate the changing new business landscape.
Winning Together will combine high-profile keynote speakers, live panel discussions, expert tips and insights from The BD100, interactive workshops and coaching sessions. PLUS attendees will have the opportunity to make new connections with our new networking features as we come together for a day dedicated to agency new business and growth.
Video Library
If you missed out on attending Winning Together 2021, you can now purchase access to the recorded sessions via our Video Library for a fee of £25.
Winning Together will include 20+ speakers and experts, covering a wide range of topics, including:
- What does it take to be a successful agency leader? Dani Bassil, CEO of Digitas, Best Agency Leader: Women In Marketing Awards and Campaign Digital Agency Head of the Year, in conversation with Sherilyn Shackell, Founder and CEO of The Marketing Academy discuss what it takes to be a successful agency leader and how leaders have had to adapt to survive and thrive in these changing times.
- Tough truths for new business – Hosted by Propeller Group’s Branwell Johnson, hear from marketing, procurement and intermediary leaders as to the dos and don’ts for agency new business.
- Soundbites from The BD100 – We will be announcing The BD100 for 2021 and will be sharing insights, tips and tricks from some of this year’s cohort.
- Interactive workshops and training sessions – Focusing on new business best practice, tools and insights. Featuring: Katie Street (Founder of Street Agency and Co-Founder of Tanba), Andrew Nicholson (Founder of Kulea) and Amanda Ruddy (General Manager at ALF).
- How to make your agency shine – From clever marketing, taking a strong stance on your purpose and values to building a strong reputation for your agency and people, we look at what agencies can do to really stand out from the rest.
- How to attract and keep your best new business talent – There is high demand for business developers, but finding great talent is tougher than ever. How can agencies find the right people and crucially, provide a career choice to keep ambitious business developers motivated and committed, as well as attracting future rising stars into the industry.
- Building resilience – We all know that business development can be a tough job and resilience is often expected – is that fair? Agencies need to invest in building resilience and taking care of their new business teams so that they stay pitch fit and avoid burnout.
The BD100 Awards
During the event we will also be celebrating this year’s BD100 winners and recognising the best in the business – of business development… Those brilliant agency superstars who have kept driving their teams forward. Your Winning Together ticket will give you access as we announce The Business Developer of The Year, Rising Star, BD Team of The Year and New Business Win of The Year.
Speakers
Dani Bassil
CEO, Digitas UK
BIMA 100 | Best Agency Leader: Women In Marketing Awards
BIMA 100 | Best Agency Leader: Women In Marketing Awards
Melissa Robertson
CEO
Dark Horses
Dark Horses
Tamara Littleton
CEO
The Social Element Awards
The Social Element Awards
Felix Velarde
Author of Scale at Speed
CEO 2Y3X®
CEO 2Y3X®
Michelle Morgan
Author of OWN YOUR AWKWARD
Co-founder, Livity
Founder, Pjoys
Co-founder, Livity
Founder, Pjoys
Amy Binns
Head of Brand
KFC UK & Ireland
KFC UK & Ireland
Rachel Costello
Global Brand Marketing & Innovation Director
Head of Beauty+, Avon
Head of Beauty+, Avon
Alex Willis
Communications and Marketing Director
Wimbledon
Wimbledon
Stephen Kenwright
Co Founder & CCO, Rise at Seven
Drum Agency of The Year – Digital Awards 2021
Drum Agency of The Year – Digital Awards 2021
Graham Goodkind
Chairman & Founder
Frank PR
Frank PR
Sera Holland
Deputy CEO, Ketchum
Co-Founder, Fawnbrake Collective
Drum Marketer of the Year
Co-Founder, Fawnbrake Collective
Drum Marketer of the Year
Paul Phillips
Managing Director
AAR
AAR
Angel Gaskell
Managing Director + Founding Partner
HDY Agency
HDY Agency
Ali Wallace
Founder and Director
DNA Recruit
DNA Recruit
Hamish Allan
Director of Technical
Making Moves London Ltd
Making Moves London Ltd
Annabel Venner
Global CMO and
Chair of Marketing Society Fellow
Chair of Marketing Society Fellow
Sharon Richey
UK CEO
Because
Because
Ingrid Olmesdahl
Global Director of Alliances
Olgivy
Olgivy
Diana Tickell
CEO
NABS
NABS
Rebecca Brennan
Head of Marketing & Partnerships
Kyan
Kyan
Video Library
If you missed out on attending Winning Together 2021, you can now purchase access to the recorded sessions via our Video Library for a fee of £25.
Your Hosts
Jody Osman
Co-Founder
The BD100
The BD100
Richard McHardy
Co-Founder
The BD100
The BD100
Sherilyn Shackell
Founder & Global CEO
The Marketing Academy
The Marketing Academy
Branwell Johnson
Director of Content
Propeller Group
Propeller Group
Katie Street
Founder
Street Agency
Street Agency
Tobi Crosbie
CEO and Founder
Making Moves London Ltd
Making Moves London Ltd
Katy Howell
CEO
Immediate Future
Immediate Future
BD100 Soundbites
Alex Johnson
Business Director
Born Social
Born Social
Oliver Bell
VP, Global Sales and Partnerships
Jellyfish
Jellyfish
Anna Stone
New Business Director
Ogilvy UK
Ogilvy UK
Dan Archer
Managing Partner - Marketing & Partnerships, Cact.us
George Read
Digital Partner
Cognizant
Cognizant
Tracey Barber
Global Head of Brand
Brooklyn Brothers
Brooklyn Brothers
Interactive Sessions
Andrew Nicholson
CEO
Kulea
Kulea
Amanda Ruddy
General Manager
ALF Insight
ALF Insight
Ben Potter
Business development adviser and NED
Video Library
If you missed out on attending Winning Together 2021, you can now purchase access to the recorded sessions via our Video Library for a fee of £25.
Schedule
9:30am – 9:45am
Welcome to Winning Together – The New Business Landscape
Introduction from your hosts Jody Osman, Co-founder, BD100 and Tanba, Group Director of Business Growth at Propeller Group and Rich McHardy Co-founder, BD100 and Tanba, Director at McHardy Collective.
9:45am – 10:30am
Opening keynote discussion – What does it take to be a successful leader?
Dani Bassil, CEO at Digitas, Melissa Robertson, CEO at Dark Horses and Tamara Littleton, CEO & Founder at The Social Element, in conversation with Sherilyn Shackell, Founder and CEO at The Marketing Academy discuss what it takes to be a successful agency leader and how leaders have had to adapt to survive and thrive in these changing times.
10:30am – 11:00am
Soundbites from The BD100
We will be announcing The BD100 for 2021 and will be sharing insights, tips and tricks from some of this year’s cohort. Featuring Tracey Barber (Brooklyn Brothers), Alex Johnson (Born Social), Oliver Bell (Jellyfish), Anna Stone (Ogilvy), Dan Archer (Cact.us), George Read (Cognizant).
11:15am – 11:45am
Morning breakout sessions
- Breakout session in partnership with ALF
Featuring Amanda Ruddy, General Manager at ALF
- Breakout session in partnership with Tanba
Featuring Katie Street, Founder, Street Agency and co-founder, Tanba and Ben Potter, Business development adviser and NED - Breakout session in partnership with Kulea
Featuring Andrew Nicholson, Co-founder & CEO at Kulea
11:45am – 12:30pm
Tough truths for agency new business, in partnership with Propeller Group
Hosted by Propeller Group’s Branwell Johnson, hear from marketing, procurement and intermediary leaders as to the dos and don’ts for agency new business. Featuring Paul Phillips, Managing Director at AAR, Annabel Venner, Chair at The Marketing Society Fellows and Alex Willis, Communications & Marketing Director at Wimbledon.
12:30pm – 1:10pm
How to scale at speed
Featuring Felix Velarde, Author of Scale At Speed – How to Triple the Size of Your Business and Build a Superstar Team, CEO at The 2Y3X® Programme, Chairman and Board Advisor
1:10pm – 1:15pm
Round up of the morning from your hosts Jody Osman, Co-founder, BD100 and Tanba, Group Director of Business Growth at Propeller Group and Rich McHardy Co-founder, BD100 and Tanba, Director at McHardy Collective.
1:15pm – 2:00pm
Lunch break
2pm – 2:45pm
How to attract and keep your best new business talent, in partnership with DNA
How to attract, engage and retain the best talent – there is high demand for business developers and other key agency roles, but finding great talent is tougher than ever. How can agencies find the right people and crucially, provide a career choice to keep ambitious employees motivated and committed, as well as attracting future rising stars into the industry and ensuring a diverse and inclusive workforce. Hosted by Katy Howell, CEO at immediate future. Featuring Stephen Kenwright, CCO & Co-founder at Rise at Seven, Sera Holland, UK Deputy CEO at Ketchum, Ingrid Olmesdahl, Global Director of Alliances at Olgivy and Ali Wallace, Founder at DNA.
2:45pm – 3:15pm
How to make your agency shine
From clever marketing, taking a strong stance on your purpose and values to building a strong reputation for your agency and people, we look at what agencies can do to really stand out from the rest. Hosted by Katie Street, Founder, Street Agency and co-founder, Tanba. Featuring Rachel Costello, Global Brand Marketing & Innovation Director – Head of Beauty+ at Avon, Graham Goodkind, Founder at Frank PR, Angel Gaskell, Founder at HDY Agency.
3:30pm – 4:15pm
New World Office Culture in partnership with Making Moves
Agencies have returned to the office since COVID in various ways, some are back fully, others have become more agile whilst others have engineered totally new ways of working but what are the logistical challenges for agency leaders in terms of the new working week and the allocation / use of agency real estate and what’s the impact on staff wellbeing? From a new business perspective, BD teams sit at the heart of agency growth, we thrive on agency buzz, we rely on the physical office space and the embodiment of its culture to create pitch-winning theatre – surely we all need to be back in the office to work our magic? Hosted by Tobi Crosbie, CEO & Founder at Making Moves. Featuring Diana Tickell, CEO at NABS, Sharon Richy, Global Managing Director at Because, Rebecca Brennan, Head of Marketing & Partnerships at Kyan and Hamish Allan, Director of Technical at Making Moves.
4:15pm – 5:00pm
Closing Keynote: Building resilience
Featuring Michelle Morgan, Founder of Pjoys and Ambassador Mental Health First Aid England. We all know that business development can be a tough job and resilience is often expected – is that fair? Agencies need to invest in building resilience and taking care of their new business teams, so that they stay pitch fit and avoid burnout.
5:00pm – 5:10pm
Goodbye from Winning Together
Closing remarks from your hosts Jody Osman, Co-founder, BD100 and Tanba, Group Director of Business Growth at Propeller Group and Rich McHardy Co-founder, BD100 and Tanba, Director at McHardy Collective.
5:10pm – 5:30pm
The BD100 Awards presentation
It’s time to get those eyes on the prize as we announce The BD100 Business Developer of the Year 2021 alongside The BD100 Rising Star, The BD100 Business Development Team of the Year and The BD100 Agency New Business Win of The Year.