Wednesday 12th May 2021 | 9:00am – 5:30pm

Featuring The BD100 and launching Tanba


Awesome Keynotes


Influential Speakers


Interactive Workshops



The idea that business development is everyone’s business is truer than ever. More people are contributing to the acquisition and growth of agency clients and there has been a removal of boundaries between departments such as business development, marketing and account handling.

From prospecting and pitching, to creating a winning culture, now is the time to invest in your approach to new business across the agency and commit to making sure everyone has the skills, insights and ideas to contribute to future growth.

With that spirit of togetherness in mind, we invite you to join us as we unite the agency community to share experiences, insights and tips to keep us pushing forward…

Winning Together will combine high-profile keynote speakers, live panel discussions, expert tips and insights from The BD100, interactive workshops and coaching sessions. PLUS attendees will have the opportunity to make new connections as we come together for a day dedicated to agency new business and growth.


We are also proud to announce the launch of The Agency New Business Academy (Tanba) at Winning Together. This is part of our ongoing commitment to encourage, support and enable best practice business development across the industry.


Your Hosts


Whether you’re looking to book a day for your team to learn about the latest best practice in business development, brush up on your own personal development or just treat a fellow business developer to a ticket, we’ve designed a day full of valuable insights for business development professionals which won’t break the bank!


9:30am – 9:45am
Welcome to Winning Together
Introduction from your hosts Jody Osman (BD100, Tanba, Propeller Group), Rich McHardy (BD100, Tanba, McHardy Collective) & Katie Street (Street Agency, Tanba).
9:45am – 10:30am
Opening Keynote Discussion – Creating a winning culture

Sherilyn Shackell, Founder & Global CEO, The Marketing Academy in conversation with Magnus Djaba, Global President, Saatchi & Saatchi and Sara Tate, CEO, TBWA.

10:30am – 11:00am
BD100 Soundbites – Insights and tips from The BD100

A selection of BD100 superstars share their experiences, insights and top tips. Featuring: Dragon Rouge, Somo, MassiveMusic, Ketchum and Vayner Media.

11:15am – 11:45am
Morning Breakout Sessions
  1. How to Succeed: Career Progression & Talent
    DNA will share the key characteristics and talent needed to succeed and help you to fulfil your full business development potential.
  2. How to Win at CRM: Best Practice
    Lauren Futter from HubSpot & Antoine Cornet from Cognism discuss best practice CRM and how to really get this working for you.
  3. How to Qualify New Business Prospects
    Hosted by Tanba. Katie Street, Street Agency & Tanba and BD consultant, Ben Potter will share tactics to help you effectively qualify your new business leads.
11:45am – 12:30pm
Tough Truths for Agency New Business, in partnership with Propeller Group

This will provide invaluable insight and help you to get one step closer to winning that dream client by sharing the dos and don’ts for agency new business.

Featuring: Martin Jones, Managing Partner at AAR, Zoe Trimble, Head of Marketing at Lucozade, James Taylor, Head of Marketing & Procurement at Diageo

Moderated by Branwell Johnson, Director of Content at Propeller Group

12:30pm – 1:00pm
Interview with the 2020 BD100 winners

Q&A with Business Developer of the Year, Bianca McLeish (Publicis) and Rising Star winner, Alana Herington (Ketchum).

1:00pm – 2:00pm
Lunch Break
The Exhibition Hall and Networking facilities will remain open throughout the break
2pm – 2:45pm
How to Attract and Win the Right Clients, in partnership with Street Agency

This panel will discuss what is important to brands and how you can adapt your approach, to engage and attract the right clients for your agency.

Featuring: Diane Sullivan-Kaplan, Strategy & marketing at ID agency

Moderated by Katie Street, Founder of Street Agency

2:45pm – 3:15pm
Afternoon Breakout Sessions
  1. The Future of Sales & Marketing: How to win big in the 21st Century
    Learn how to win with a combination of Data, Technology, and a new way of thinking. Hosted by Alexander Low, Head of Enterprise Strategy & Operations at Lately.
  2. How to Write Winning Emails
    How do you create standout? Kulea CEO Andew Nicholson will be sharing email best practice and tips to make sure you stand out with potential clients.
  3. What Is Profile Based Marketing? How to Win at Social Selling
    Get tips on profile based marketing and social selling for your new business leads. Hosted by Tanba, with Laura Hannan, Pitch121 & Jody Osman, Propeller Group.
3:30pm – 4:15pm
The Future of Work and Agency Culture, in partnership with Making Moves

We adapted to remote working but as we return to the office and weigh up our options, what impact will this have on culture, business development and wellbeing?

Featuring: Julia Franks, Groupe Growth Director at Publicis Groupe UK, Helen James, Managing Director at Crispin Porter + Bogusky

Moderated by Hamish Allan, Director of Technical at Making Moves

4:15pm – 5:00pm
Closing Keynote featuring Wall Street Journal Best Selling Author, Kevin Allen
Author of The Hidden Agenda: A Proven Way to Win Business and Create a Following, Kevin Allen will share how you can take a completely new approach – to new business.
5:00pm – 5:15pm
Thank you and Goodbye from the co-hosts of Winning Together
Round up of the day with Richard McHardy, Jody Osman and Katie Street.
5:15pm – 5:30pm
Networking and Exhibition Hall
Visit our exhibition hall or try out the networking facilitiy

Pay It Forward

If you are able to buy a second ticket for the discounted price of £15, we will forward it to anyone for whom the ticket price is a barrier. If this applies to you, please email and, no questions asked, if we have a ticket available it’s yours.