The BD100 Annual Awards

Now in its fourth year the BD100 Awards celebrate the best in agency new business. While this year’s ceremony, held on Thursday 18th November 2021, may have been virtual the caliber of the winners was nothing to be sniffed at.


Business Developer of The Year 2021, supported by The Drum

Tracey Barber

Global Head of Brand at The Brooklyn Brothers
“Tracey’s entry was comprehensive, creatively put together, oozing with evidence of BD success and other achievements, and gave a very clear view on why excellent BD is the lifeblood of agencies.”

Rising Star, supported by jfdi

New Business Manager at Karmarama
“Isabella was the definition of rising talent and they will definitely keep rising!”

Business Development Team of the Year, supported by DNA Recruit

Collected by Francesca Brook
“The team is led by an agency stalwart who is a huge champion of diversity in the workplace. This ethos has translated into a haul of 10 new account wins over the past 12 months, including a place on the much coveted Crown Commercial Services roster.”

Win of the Year, supported by ALF Insight

Ogilvy – winning Sainsbury’s

Collected by Anna Stone and Kerry Gibson
“This win typified agency team spirit and togetherness because the pitch itself was lengthy, multi-faceted – including a test brief thrown in for good measure!”